Raptive, known as AdThrive until 2023, is a premium ad management company for independent content creators. It handles ad setup, optimisation and advertiser relationships. In October 2025 it lowered its minimum from 100,000 to 25,000 monthly pageviews, opening its service to many more mid-sized blogs. It pays a flat 75% revenue share on Net 45 terms.
At a glance
| What it is | Managed ad network for content creators |
| Minimum | 25,000 monthly pageviews |
| Traffic rule | 50% from the US, UK, Canada, Australia or New Zealand under 100,000 views |
| Revenue share | 75% |
| Payment terms | Net 45 |
| Formerly | AdThrive |
| Strongest niches | Food, lifestyle, home, finance, DIY |
How it works
You apply with your site and analytics access. Raptive reviews your traffic, content and audience location. Once accepted, it installs its ad setup, manages placements and works with advertisers on your behalf. You get a dashboard and support from its team.
Requirements
Sites need at least 25,000 monthly pageviews. Those between 25,000 and 99,999 need at least half their traffic from the US, UK, Canada, New Zealand or Australia. Raptive also looks at content quality and traffic sources.
What you can realistically earn
Earnings depend on niche, audience location and season. Raptive is known for strong rates on US lifestyle traffic, but every site is different.
Getting started
Check your analytics for pageviews and audience location before applying. Focus on content that attracts readers in the qualifying countries.
Common mistakes
Some bloggers apply as soon as they pass 25,000 pageviews without checking audience location. Others focus on pageviews from social spikes rather than steady search traffic. A third mistake is ignoring content quality, which Raptive reviews as closely as numbers.
Ad placement and site speed
Raptive manages placements for you but lets you discuss ad density with its team. Ask how layout changes affect both earnings and page speed before approving them.
Keeping track
Raptive’s dashboard shows earnings and RPM over time. Track seasonal changes and compare months year over year rather than month to month.
Raptive or Mediavine?
Both suit lifestyle publishers. Raptive offers a flat 75% share and Net 45 payments; Mediavine offers tiers that rise to 90% and Net 65 payments. Many publishers ask both for an estimate before choosing.
Is it worth it?
For qualifying blogs with English-speaking readers, usually yes. The managed service often lifts earnings well above entry networks.
Before you apply
Check pageviews over several months, not just one good one. Confirm what share of traffic comes from qualifying countries and that your traffic sources are clean. Remove outdated or thin posts and make sure the site loads quickly on mobile.
Combining income
Raptive also supports creators with services beyond ads. Many publishers pair its ad income with affiliate links, email and brand partnerships, which spreads risk when ad rates dip.
Final tip
Ask about any referral or switch-over bonuses when you apply. Raptive has run limited promotions for sites in the 25,000 to 100,000 pageview range.
Who earns most here
Food, home, DIY, parenting and personal finance blogs with US readers tend to see the strongest results, especially in the busy shopping months at the end of the year. Sites built on steady search traffic usually perform better than those that rely on social media spikes.
Owen’s take
The 2025 change made Raptive realistic for many mid-sized blogs. If your readers are mostly in the US or UK and you pass 25,000 pageviews, compare it directly with Mediavine.
Who it suits
It suits established lifestyle and food blogs with English-speaking audiences. It suits less well sites with mainly international traffic.
Similar options
- Mediavine is the main competitor.
- Journey by Mediavine suits smaller sites.
- Monumetric starts at 10,000 pageviews.
- Google AdSense has no minimum.
More options are in Blogging & Ads.
Pros and cons
Pros
- Entry from 25,000 pageviews
- Flat 75% revenue share
- Net 45, faster than some rivals
Cons
- Audience location rules
- No higher tiers for growth
- Strongest in lifestyle niches
FAQ
What are Raptive’s requirements?
25,000 monthly pageviews, with location rules below 100,000.
What revenue share does Raptive pay?
75%.
Is Raptive the same as AdThrive?
Yes, AdThrive rebranded as Raptive.
When does Raptive pay?
On Net 45 terms.
When did the requirement drop?
In October 2025, from 100,000 to 25,000 pageviews.
