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Website Closers: Brokerage for Ecommerce, SaaS and Online Businesses

Website Closers: Brokerage for Ecommerce, SaaS and Online Businesses

Website Closers is a business brokerage that specializes in internet and technology companies: ecommerce brands, Amazon sellers, SaaS, agencies and other online businesses. It works mainly with businesses valued at $1 million or more and says it handles deals up to hundreds of millions of dollars. It runs as a franchise network, with brokers across the U.S., and lists many businesses for sale on its site.

At a glance

What it isBusiness brokerage for online and tech companies
Deal sizeMostly $1 million and up
Upfront feeNone; success-based
CommissionNot published; negotiated
FinancingExperience with SBA 7(a) loans for buyers
Referral programPays for introductions that lead to a sale

How it works

A broker values your business, recasts your financials to show its true earning power, and prepares a confidential listing. Website Closers markets it through blind listings that hide the business’s identity, screens buyers, runs negotiations and guides the deal through closing. It often structures deals using SBA 7(a) financing, which lets more buyers afford larger businesses.

Fees

Website Closers says it works on a purely success-based model with no upfront fee. It doesn’t publish a fee schedule. Its own articles describe typical broker commissions in the single digits to around 15%, and third-party reviews estimate roughly 6% to 15% on a sliding scale. Get the exact terms in writing.

Earning through referrals

Website Closers also runs a referral program. If you introduce an internet or tech business that it later sells, it says it pays a referral fee of 1% of the final sale price, with a bonus on deals over $5 million. For consultants, agencies and accountants who know business owners, that can be a side income in itself.

Confidentiality

Selling a business can unsettle staff, suppliers and customers if word gets out too early. Website Closers uses blind listings that describe a business without naming it, and buyers typically sign a non-disclosure agreement before seeing details. Ask your broker exactly what will be shared and when, so you stay in control of who learns about the sale.

Owen’s take

Website Closers suits owners of sizable online businesses who want a broker to do the heavy lifting. If you don’t have a business to sell, its referral program is the more interesting angle.

Who it suits

It suits owners of ecommerce, SaaS and digital businesses worth $1 million or more, and people with networks of such owners. It suits less well small sites and side projects.

Similar options

More options are in Business Marketplaces.

Pros and cons

Pros

  • Focus on online and tech businesses
  • No upfront fee
  • Referral fees for introductions

Cons

  • Fees not published
  • Mostly for $1 million plus businesses
  • Franchise network, not a single team

FAQ

Does Website Closers charge upfront?
No, it says it works on a success-only basis.

How much is Website Closers’ commission?
It isn’t published; reviews estimate about 6% to 15%.

What size business does it sell?
Mostly $1 million and up.

Can I earn by referring a business?
Yes, it says it pays 1% of the sale price on referred deals.

Does it help buyers get financing?
Yes, it often uses SBA 7(a) loans.

Other options in this market

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