Ezoic is an ad platform that uses machine learning to test ad placements, sizes and densities on your site, aiming to raise earnings per visitor. For years it was known for accepting sites of any size. In February 2026 it raised the bar for new applicants to 250,000 monthly active users, though sites already monetising before 19 February 2026 keep access.
At a glance
| What it is | AI-driven ad optimisation platform |
| New applicants | 250,000+ monthly active users since February 2026 |
| Existing sites | Grandfathered if active before 19 February 2026 |
| Revenue share | Reported around 90% after setup |
| Payment threshold | $20 |
| Payment terms | Net 30 |
| Extras | Site speed, video and analytics tools |
How it works
Ezoic connects to your site through its integration options, then tests many ad combinations on real visitors. Over a learning period of several weeks, it settles on layouts that earn more without hurting engagement. Ezoic also offers tools for site speed, video and content analytics.
The 2026 change
In February 2026 Ezoic raised its entry requirement to 250,000 monthly active users for new applicants. Publishers already monetising before 19 February 2026 are grandfathered, but reports say a site that removes the integration for more than seven days loses that status.
What you can realistically earn
Earnings depend on traffic, niche and audience. Ezoic reported an average display earnings lift of 27% in May 2026, though individual results vary and the first weeks can be volatile while testing settles.
Getting started
If you meet the new threshold, apply and expect a learning period. Watch earnings per visitor and site speed during the first month.
Common mistakes
Some publishers judge Ezoic in the first weeks, when testing makes earnings jump around. Others add too many placeholders, which can slow the site. A third mistake for grandfathered sites is removing the integration for more than a few days and losing access.
Ad placement and site speed
Ezoic’s testing can find layouts that earn more, but more ads can mean heavier pages. Watch Core Web Vitals and set limits on ad density so the reader experience stays good.
Keeping track
Ezoic reports earnings per thousand visitors (EPMV) rather than per pageview. Use it to compare months and to judge whether changes help both revenue and engagement.
Is it worth it?
For large sites that qualify, it can be. For small and medium sites, the 2026 threshold means other networks are the realistic choice.
Before you apply
Confirm your monthly active users against the 250,000 threshold over several months. Check that your site speed is in good shape before adding testing scripts, and decide in advance how many ads per page you will accept.
Combining income
Large publishers often pair Ezoic with affiliate content, video and email. Ezoic also offers its own video player and subscription options, which can add revenue alongside display ads.
Final tip
Give the testing period time before judging results. Comparing the first two weeks with your old network rarely gives a fair picture.
Who it fits best
Ezoic suits high-traffic publishers who want to test layouts at scale and don’t mind giving an automated system room to experiment.
Grandfathered sites
If your site joined before the 2026 change, keep the integration running without long gaps. Plan any theme or hosting changes carefully, since removing Ezoic for more than about a week reportedly ends grandfathered access.
Owen’s take
Ezoic used to be the easy first step after AdSense. Since 2026 it is a tool for large sites, so smaller blogs should look at Journey or Monumetric instead.
Who it suits
It suits large publishers who want automated testing and extra tools. It suits less well small and medium blogs, which no longer qualify.
Similar options
- Mediavine manages ads for established blogs.
- Raptive starts at 25,000 pageviews.
- Monumetric accepts smaller sites.
- Google AdSense has no minimum.
More options are in Blogging & Ads.
Pros and cons
Pros
- AI testing of placements
- Low $20 payment threshold
- Extra tools for speed and video
Cons
- 250,000 user minimum for new sites
- Learning period can cut earnings
- Can add script weight
FAQ
What are Ezoic’s requirements in 2026?
250,000+ monthly active users for new applicants.
Are existing Ezoic sites affected?
Sites monetising before 19 February 2026 are grandfathered.
What is Ezoic’s payment threshold?
$20.
When does Ezoic pay?
On Net 30 terms.
How long does Ezoic’s testing take?
Usually several weeks before earnings stabilise.
