Kajabi is a platform for creators and experts who sell knowledge: online courses, coaching programmes, memberships, paid communities and podcasts. It bundles a website, course hosting, email marketing, sales pages, checkout and community in one place, so you don’t need to connect several tools. It’s one of the best known names in the space, and also one of the more expensive.
At a glance
| What it is | An all-in-one platform for courses, coaching and communities |
| How you earn | Selling your own courses, coaching, memberships or downloads |
| Plans | Basic $179, Growth $249, Pro $499 a month |
| Annual billing | $143, $199 and $399 a month |
| Free plan | No; free trial only |
| Who it’s for | Creators and coaches with a proven offer |
Pricing in 2026
Kajabi restructured its pricing in January 2026, its first big change in years. Prices rose across the plans, and the cheaper Kickstarter plan was removed from the public pricing page. The current plans are Basic at $179 a month, Growth at $249 and Pro at $499, or $143, $199 and $399 a month on annual billing. There’s no free plan, only a trial. Card processing is extra, and Kajabi added surcharges for creators who use their own Stripe account instead of Kajabi Payments, so check the fee rules for your plan before you sign up.
What you get
Each plan includes a website, landing pages, a course builder, email marketing, automations, checkout with upsells and coupons, communities and analytics. Higher plans raise limits on products, contacts, websites and admin users, and add features such as an affiliate program for your own products and advanced automations. Kajabi also has a mobile app where your students and members can access content.
Who earns with it
Kajabi suits people who already know what they’re selling: a coach with clients, an expert with a following, or a creator whose free content brings steady leads. For them, having everything in one place saves time and avoids integration headaches. It’s a poor fit for someone still testing whether anyone will buy, because the monthly cost starts high.
Building a course business
The usual path starts with a lead magnet, such as a free guide or mini course, to collect emails. An email sequence then introduces a paid course or coaching offer. Kajabi handles each step: the opt-in page, emails, sales page, checkout and course delivery. Live cohorts, community access and coaching calls can be added for higher prices.
Kajabi vs cheaper tools
Systeme.io offers a free plan and low-cost tiers with many of the same features. Payhip and Gumroad let you sell a course without a monthly fee. Kajabi’s advantages are polish, an integrated community and app, and less fiddling, which matter more once your business is earning.
Getting started
Take the free trial with a finished or nearly finished course, not just an idea. Build your sales page and one email sequence during the trial, and launch to your audience before it ends so you can judge whether the cost makes sense.
Migrating to or from Kajabi
Moving a course business is work: videos, students, email lists, payment subscriptions and sales pages all need to transfer. Kajabi offers help with migrations, but plan the move during a quiet period and test every login and payment before announcing it. If you might leave later, keep copies of your videos and export your contacts regularly.
Owen’s take
Kajabi is excellent software, but the 2026 price rise makes it hard to justify early. If your course or coaching already sells, it can tidy everything into one place. If you’re just starting, test your offer on a cheaper tool first and move here later.
Who it suits
It suits established coaches, experts and creators with steady sales who value an all-in-one setup. It suits less well beginners testing ideas or anyone on a tight budget.
Similar options
- Systeme.io is an all-in-one tool with a free plan.
- Kartra combines funnels, email and courses.
- Payhip sells courses with no monthly fee on its free plan.
- Patreon suits membership-style income.
More options are in Resources.
Pros and cons
Pros
- Everything in one place
- Polished courses, community and app
- Strong email and automation tools
Cons
- Expensive, especially after 2026 price rises
- No free plan
- Surcharges with your own Stripe account
FAQ
How much does Kajabi cost in 2026?
Basic is $179 a month, Growth $249 and Pro $499, or $143, $199 and $399 a month billed annually.
Does Kajabi have a free plan?
No. It offers a free trial only.
What happened to the Kickstarter plan?
Kajabi removed it from its public pricing page in 2026.
Can I sell coaching on Kajabi?
Yes, along with courses, memberships, communities and podcasts.
Is Kajabi worth it for beginners?
Usually not. It’s best once your offer already sells.
