Amazon Handmade is a section of Amazon for genuinely handmade products, from jewellery and home décor to pet supplies and stationery. Only approved artisans can sell there. In return, Amazon waives the $39.99 monthly Professional selling fee, so your main cost is a referral fee when something sells. It runs in the US and in local versions in countries such as the UK, Canada and parts of Europe.
At a glance
| What it is | Handmade-only store on Amazon |
| Entry | Application and manual review |
| Monthly fee | Waived after approval (first month paid) |
| Referral fee (US) | 15% or $0.30 per unit, whichever is greater |
| Listing fees | None |
| Fulfillment | Ship yourself or use FBA |
How to apply
You first create a Seller Central account on the Professional plan, then submit the Handmade application. Amazon’s team reviews it manually, checking that your products are made, altered or assembled by hand. You pay the first month’s Professional fee regardless; after approval the monthly fee is waived.
What qualifies
As of October 2026, Handmade covers categories including accessories, artwork, baby, beauty, clothing, home, jewellery, kitchen, pet supplies, sporting goods, stationery and toys. Mass-produced or resold items don’t qualify.
The step people miss
Each product needs the Handmade Classification attribute to appear in the Handmade store and get the Handmade referral rate. Leave it off and the product sells as a standard Amazon listing instead.
Fees in practice
The US referral fee is 15% of the total sale price, or $0.30 per unit if that’s higher. There are no listing or payment processing fees on top. FBA and advertising cost extra if you use them; Amazon advises keeping custom items off FBA.
Tips for approval
Show your process in the application: photos of you making the product, your workspace and materials. Describe your production steps clearly. Applications that make the handmade process obvious tend to move through review more smoothly. If you’re rejected, Amazon usually explains why and you can reapply.
Pricing for the fee
Build the 15% referral fee into your prices, plus packaging and shipping. Many makers keep slightly higher prices on Amazon than on their own shop or Etsy to cover the fee. Check the numbers on your cheapest items first, since the per-unit minimum affects them most.
Owen’s take
Amazon Handmade is a good second channel for makers already selling on Etsy. The 15% fee is higher than Etsy’s, but there’s no monthly fee and the audience is enormous.
Who it suits
It suits makers with genuinely handmade products and a reliable production routine. It suits less well resellers or anyone with mass-produced stock.
Similar options
- Etsy is the best-known marketplace for handmade goods.
- Big Cartel lets artists and makers run a simple store.
- Amazon Seller covers standard selling through Seller Central.
- Zazzle lets makers sell custom printed products.
More options are in Ecommerce.
Pros and cons
Pros
- Monthly fee waived after approval
- No listing fees
- Access to Amazon’s shoppers
Cons
- 15% referral fee
- Manual approval required
- Handmade attribute needed on every product
FAQ
How much does Amazon Handmade cost?
A 15% referral fee per sale, or $0.30 if higher, after the first month.
Is there a monthly fee?
The $39.99 fee is waived once you’re approved.
How do I join Amazon Handmade?
Open a Professional Seller Central account and submit the Handmade application.
What can I sell on Amazon Handmade?
Genuinely handmade items in the listed categories.
Can I use FBA with Handmade?
Yes, but custom items are best shipped yourself.
