Atom, formerly Squadhelp, is a domain marketplace and registrar focused on brandable names: short, catchy domains that startups and businesses use as brand names. Sellers list domains, often shown with a ready-made logo, and Atom markets them to buyers. It also offers naming contests, a broker program and portfolio tools for domain investors.
At a glance
| What it is | A brandable domain marketplace and registrar |
| How you earn | Selling domains you own to businesses |
| Cost to list | No listing fee; Atom takes a commission on sales |
| Commission | Varies by price tier and listing type; check Atom’s help desk |
| Extras | Broker program, portfolio tools, naming contests |
| Where it works | Online, worldwide |
How selling on Atom works
You submit domains for listing. Atom reviews them, since it focuses on names with brand potential rather than accepting everything. Approved names appear in its marketplace, often paired with a logo and suggested use, which helps buyers picture a brand. When a buyer pays, Atom handles payment and transfer and pays you after its commission.
Atom also offers bulk portfolio tools with spreadsheet-style editing and automated transfers, plus integrations such as an API and data feeds for larger sellers.
Commissions
Atom’s commission depends on the sale price and listing type, and premium listings carry higher rates than standard ones. Atom’s help desk publishes the current structure. Since September 2024 it has offered a Commission Match Guarantee on eligible premium domains, which aims to match lower commissions available elsewhere if you meet its terms. Read the conditions carefully before relying on it.
Cloud Broker program
Atom’s Cloud Broker program lets people earn a commission by selling domains listed on the marketplace to their own contacts. Atom announced a 20% broker commission when it relaunched the program in 2024. It’s a way to earn from domain sales without owning the names, though you need a network of buyers.
What sells on Atom
Brandable names do best: short, pronounceable, easy to spell and with positive associations. Invented words, compound names and evocative real words can all work. Names tied to growth sectors, such as AI, fintech and health, attract interest. Pricing matters: realistic prices for startups sell; inflated ones sit for years.
Tips for sellers
Submit your best names, not your whole portfolio. Price based on comparable brandable sales, not on what you hope to get. Keep descriptions short and clear about the brand idea. Be patient: brandable names often take years to find the right buyer, so factor renewals into every name you list.
Naming contests
Atom also runs naming contests, where businesses pay to receive name ideas from a community of creatives, with a matching domain usually available to buy. For creative people, entering contests is a way to earn from naming skills, and for domain sellers it’s another route for buyers to discover listed names. Check Atom’s current contest terms and payouts before taking part.
Building trust with buyers
Buyers on Atom are often first-time founders spending real money on a name. Clear logos, honest descriptions and fair prices build trust. Avoid exaggerated claims about a name’s value. A name that fits a clear business idea, explained in one sentence, sells better than a vague promise.
Owen’s take
Atom is one of the best places to sell brandable names because it puts them in front of founders, not just other investors. The commission is high compared with general marketplaces, but you’re paying for that audience. I’d list my strongest brandables here and keep generic or keyword names on cheaper marketplaces.
Who it suits
It suits domain investors with quality brandable names and founders looking for a brand-ready domain. It suits less well sellers of generic, keyword or very cheap names, where commissions take a bigger bite.
Similar options
- Unstoppable Domains now offers a low-commission marketplace for investors.
- Sudos helps you list one portfolio across several marketplaces.
- Flippa sells domains alongside websites and online businesses.
More options are in Domaining.
Pros and cons
Pros
- Audience of founders and businesses
- Logos and branding help names sell
- Broker program and portfolio tools
Cons
- Higher commissions than general marketplaces
- Names are reviewed; not everything is accepted
- Brandable sales can take years
FAQ
Is Atom the same as Squadhelp?
Yes. Squadhelp rebranded as Atom.
Does Atom charge to list domains?
There’s no listing fee. Atom takes a commission when a domain sells.
How much commission does Atom take?
It depends on price and listing type. Check Atom’s help desk for the current structure.
Can I earn on Atom without owning domains?
Yes, through the Cloud Broker program, by selling listed domains to your contacts.
What kind of names sell best on Atom?
Short, memorable, brandable names that a startup could use as its company name.
