Notion is an all-in-one workspace for notes, tasks, databases and wikis, and its users love templates. A good template saves hours of setup, so people happily pay for planners, CRMs, content calendars, finance trackers and business systems. Notion’s own Marketplace lets creators list templates, free or paid, in front of Notion users who are already looking.
At a glance
| What it is | Notion’s template marketplace for creators |
| How you earn | Sales of paid templates |
| Fee | 10% plus 40 cents per transaction when Notion processes payment |
| Cost to join | Free creator profile; selling through Notion needs approval |
| Who it’s for | Notion power users who build useful systems |
| Where it works | Online; payouts through Stripe in eligible countries |
How selling on Notion works
You set up a creator profile, build your template, publish it to the web and submit it to the Marketplace. You can list free templates, or paid ones. For paid templates you have two options. You can link to a third-party store where you take payment yourself. Or you can sell directly through Notion, which means joining a waitlist, being approved by the Notion team and onboarding with Stripe. Notion’s help centre says approval can take months.
Fees and payouts
When Notion processes the payment, it acts as merchant of record and charges 10% plus 40 cents per transaction to cover payment processing, support, refunds and fraud monitoring. Funds are held 14 days before they’re eligible for payout, and the minimum payout is $20. If you link to an outside store instead, Notion doesn’t take that fee, but you pay whatever your store charges.
What sells
Templates that solve a specific, painful problem sell best. Think freelancer client portals, content creator systems, student planners, small business CRMs, habit and finance trackers. Generic “life dashboards” are crowded. Buyers want clear instructions inside the template, sensible database structure and a nice look. Many successful creators sell a free template to build an audience, then offer a more complete paid version.
Promotion
The Marketplace brings some discovery, but most top sellers drive their own traffic. YouTube tutorials, TikTok and Instagram walkthroughs, Reddit communities, Pinterest and a simple email list all work. Showing the template in action is the best sales pitch. Coupons, which Notion lets creators create, help with launches and bundles.
Pricing
Simple single-page templates usually sell for a few dollars to around $15. Multi-page systems with linked databases and automations sell for more, and full business systems higher still. Check comparable templates in your niche and price on the problem you solve, not on hours spent.
Getting started
Build a template you use yourself and polish it. Add a “start here” page with instructions. Publish a free version to the Marketplace to gather feedback and followers, then apply to sell through Notion or link to your own store for the paid version.
Keeping buyers happy
Templates are duplicated into the buyer’s own workspace, so your updates don’t reach them automatically. Version your template, tell past buyers when a new version is out and send them the updated link. Add a short FAQ inside the template and a contact email for questions. Happy buyers leave reviews and recommend you, and in a crowded market, reputation is what makes a creator’s second and third templates sell.
Owen’s take
Notion templates are one of the friendliest digital products to start with: low cost, quick to build and easy to show off on video. The Marketplace fee is fair for the trust and discovery it adds. The real work is promotion, so plan to make content about your template, not just the template itself.
Who it suits
It suits organised Notion users who enjoy building systems and can explain them clearly. It suits less well people who don’t use Notion daily or don’t want to promote their work.
Similar options
- Canva lets designers sell templates to Canva users.
- Webflow pays 95% on website templates sold on its Marketplace.
- Creative Market sells templates and design assets from independent shops.
- Etsy is a popular outside store for digital planners and templates.
More options are in Selling Templates and Passive Income.
Pros and cons
Pros
- Buyers are already Notion users
- Low cost to create templates
- Notion handles tax and refunds when it processes payment
Cons
- Approval to sell through Notion can take months
- 10% plus 40 cents per sale
- Crowded generic categories
FAQ
How much does Notion charge to sell templates?
10% plus 40 cents per transaction when Notion processes the payment.
How long does approval take?
Notion’s help centre says reviews can take a few months.
When do I get paid?
Through Stripe, after a 14-day hold, once your balance is over the $20 minimum.
Can I sell Notion templates without Notion’s payments?
Yes. You can list a paid template and link to a third-party store.
Do I need to be a Notion expert?
You need to know Notion well enough to build clean, useful systems and explain them.
