Webflow is a visual website builder used by designers, agencies and startups. Its Marketplace sells templates, apps and libraries, and its Template Creator Program lets approved creators sell their own site templates there. Buyers clone a template straight into their Webflow workspace, which makes it one of the smoothest template purchases on any platform.
At a glance
| What it is | Webflow’s template marketplace and creator program |
| How you earn | 95% of each paid template sold on the Marketplace |
| Platform fee | 5% to cover payment processing |
| Cost to join | Free; templates must pass Webflow’s review |
| Who it’s for | Webflow designers who can build polished, complete sites |
| Where it works | Online, worldwide; Stripe account required |
How the Template Creator Program works
You register as a Marketplace creator, which includes setting up payouts through Stripe. Then you build a template in Webflow and submit it for review. Webflow publishes a checklist of requirements and a quality rubric, and a template must score “Good” in every area to be listed. New creators submit one template at a time. Once approved, your template appears on the Marketplace with your creator profile.
Earnings
Webflow raised creator earnings to 95% of every paid template sold through the Marketplace, keeping 5% to cover payment processing. That’s one of the best shares in template selling. Price still matters: templates compete on design, features and price, so check what similar templates in your category sell for.
Selling outside the Marketplace
Webflow also introduced fulfillment links. You can generate a link for any approved template, list it on your own website or another marketplace at your own price, collect payment however you like and send the buyer the link to receive the template. This was a big change, because buyers outside Webflow previously had to be handled by manually transferring sites.
What makes a template sell
Buyers want templates that look finished and are easy to adapt. Strong templates include a full set of pages, well-structured CMS collections, consistent styles and clear naming, responsive layouts and good performance. Niche templates, for example for SaaS, agencies, portfolios or restaurants, are easier to market than generic ones. Good documentation and a support contact help reviews.
Bonus income from Webflow
Approved creators often get client work too. Buyers who like a template sometimes hire its creator to customise it, and Webflow runs a separate partner program for professional services. Your template is also a portfolio piece.
Getting started
Learn Webflow well, including CMS and interactions. Study the best-selling templates and the review rubric. Build one complete template for a clear niche, test it on all screen sizes and submit. Use feedback from rejections to improve, and plan your second template once the first is live.
Free templates and referrals
You can also list free templates. They don’t earn directly, but they build your creator profile, bring followers and showcase your style to future buyers and clients. Webflow runs an affiliate program too, so a free template that leads people to sign up for a paid Webflow plan can earn referral commissions through your link, depending on the program’s current terms. Many creators use one or two free templates as a funnel toward their paid ones.
Owen’s take
At 95%, Webflow is one of the fairest template deals around, and fulfillment links mean you can sell the same template on your own site too. The hard part is the review bar. If you already design in Webflow, this is a natural side hustle; if you don’t, the learning curve comes first.
Who it suits
It suits web designers who already build in Webflow and can deliver clean, structured sites. It suits less well designers who don’t use Webflow, or anyone wanting quick approval.
Similar options
- ThemeForest sells themes for WordPress and other platforms.
- TemplateMonster is a broad template marketplace with an author program.
- Notion is another platform marketplace for selling templates to its users.
- Canva lets designers sell templates inside Canva.
More options are in Selling Templates and Designing.
Pros and cons
Pros
- 95% of paid Marketplace sales
- Fulfillment links let you sell anywhere
- Buyers clone templates instantly
Cons
- Strict quality review
- Only for Webflow builds
- Stripe availability limits some countries
FAQ
How much does Webflow pay template creators?
95% of each paid template sold on the Webflow Marketplace. Webflow keeps 5% for payment processing.
Can I sell Webflow templates outside the Marketplace?
Yes. Approved creators can use fulfillment links to sell on their own site or other platforms.
Is it hard to get a template approved?
Templates must meet every requirement and score “Good” on all areas of Webflow’s quality rubric.
Do I need a paid Webflow plan to sell templates?
Webflow doesn’t list a paid plan as a requirement for the program, but check the current creator requirements when you register.
Is the program open in every country?
Payouts run through Stripe, so you need to be able to open a Stripe account.
