Billo is a UGC marketplace where brands order short videos and creators film them from a brief. You don’t need followers: brands pay for the video, not your audience. Creators apply through the Billo app, get paid a set amount per approved video and receive payouts twice a month through PayPal. Billo says its average creator earns about $500 a month, and active creators earn two or three times that.
At a glance
| What it is | UGC video marketplace |
| Following needed | None |
| Pay | Set per video, by tier and length |
| Extra pay | Photos, organic posting, partnership ads, referrals |
| Payouts | Twice a month via PayPal |
| Premium tier | Unlocks after 14 videos with strong stats |
How it works
You download the Billo creator app, build your profile and upload a short video introducing yourself to brands. Then you apply to jobs that fit you. If a brand picks you, it ships the product, you film the video to the brief and upload it in the app. Once the brand approves it, the payout is added to your account.
What you earn
Your payout depends on your tier, Regular or Premium, and the length of the video. Billo publishes the exact amounts in its help center. Four extra photos on a task pay $40 more. On top of the base fee, brands can pay you to post the video on your own account or to run it as a partnership ad through your handle.
Bonuses and referrals
Getting at least 20 videos approved in a month switches on a bonus of $5 to $15 per video, depending on length. Referring another creator pays you $20 when they complete their first task, and they get $10.
Getting paid
Billo pays twice a month, mid-month and at the end of the month, for every approved video up to the cutoff. PayPal is the only payout method, and PayPal fees or currency conversion are your responsibility. Billo’s fee comes from what brands pay, not from your payout.
Who can join
Creator reviews say you need to live in the US, the UK, Canada or Australia to join. Check the app for current eligibility.
Common mistakes
New creators often send videos straight to brands, which means Billo can’t pay them, or ignore the brief. Always upload through the app and follow every point of the brief.
Getting started
Film a confident, well-lit intro video, speak straight to the camera and keep it short. Apply to jobs that match your life, since brands pick creators who look like their customers.
Is it worth it?
As a first step into paid UGC, yes. The pay per video is modest, but the structure teaches you to work from briefs and builds a portfolio you can show higher-paying clients.
Building your portfolio
Save every approved video you’re allowed to share. A small reel of your best work helps you win jobs on other platforms and with brands directly.
Owen’s take
Billo is one of the easiest ways into paid UGC because no following is needed and payouts are predictable. Treat it as a base, then add better-paying clients elsewhere.
Who it suits
It suits people comfortable on camera who want steady, small video jobs. It suits less well anyone outside the supported countries or who wants to set their own rates.
Similar options
- JoinBrands lists UGC jobs with set rates.
- Collabstr lets you sell your own packages.
- Soona UGC pays per published video.
- Insense connects creators with paid social campaigns.
More options are in Influencer & UGC.
Pros and cons
Pros
- No following needed
- Clear pay per video
- Payouts twice a month
Cons
- PayPal only
- Rates set by the platform
- Limited to a few countries
FAQ
Do I need followers to work on Billo?
No, brands pay for the video, not your audience.
How does Billo pay creators?
Twice a month through PayPal.
How much does Billo pay per video?
It depends on your tier and the video length; Billo lists the amounts in its help center.
How do I unlock the Premium tier?
By completing 14 videos with strong stats.
Does Billo take a cut of my pay?
No, its fee comes from what brands pay.
