JoinBrands is a US-based UGC and creator marketplace founded in 2021. Brands post jobs for videos, photos and social posts, and creators apply. Joining is free. JoinBrands takes 20% of creators’ job earnings on the free plan, or 15% with the paid Creator Pro plan. Payouts go through PayPal after the brand approves the work.
At a glance
| What it is | UGC and social content marketplace |
| Cost to join | Free |
| Creator fee | 20% free plan, 15% Creator Pro |
| Creator Pro | $49.95 a month, or $494.99 a year |
| Default UGC video rate | $60, with a $50 floor, before fee |
| Payouts | PayPal |
How it works
Brands post jobs with a brief and a rate. You apply, the brand accepts you and ships the product if needed, and you create and submit the content. JoinBrands holds the payment in escrow until the brand approves, then releases it to your wallet minus the creator fee.
What you earn
The default rate for a basic UGC video job, such as an unboxing or product demo, is $60 in the US marketplace, and brands can lower it to a $50 floor. Short-form social videos posted on your account default to $100. After the 20% free-plan fee, a $60 video nets $48. Tips, express job earnings and product reimbursements carry no fee.
Creator Pro
Creator Pro launched in June 2026. It cuts the fee to 15%, gives you access to new jobs one hour before free creators, removes the weekly withdrawal limit and adds priority support. On a $60 job it saves $3, so it only pays off if you complete many jobs a month.
Getting paid
Free accounts can withdraw once a week; Creator Pro can withdraw any time. Withdrawals go to PayPal, and JoinBrands says payouts can take up to 7 business days.
Common mistakes
Creators often take every low-rate job, ignore the brief or forget that the fee applies to performance bonuses too. Choose jobs where your audience or style fits.
Getting started
Build a profile with a few strong sample videos, apply to jobs in categories you know and deliver quickly to earn good ratings.
Is it worth it?
As a way to build UGC experience and steady small income, yes. As your portfolio grows, move toward jobs and platforms that let you set higher rates.
Building your portfolio
Ask brands whether you can share approved content in your portfolio. A short reel of unboxings, demos and reviews helps you win better-paid jobs.
Ratings and repeat work
On-time delivery and following the brief closely earn good ratings, which bring invitations to more jobs.
Keeping records
Track earnings, fees and products received. Products you keep may count as income for tax purposes.
Choosing jobs
Read each brief before applying and skip jobs that ask for many deliverables at the floor rate. Your time is better spent on a few well-matched jobs that lead to ratings and repeat work.
Owen’s take
JoinBrands has steady job volume and clear default rates. Run the numbers before paying for Creator Pro.
Who it suits
It suits US creators building UGC experience with many small jobs. It suits less well creators who already command high rates.
Similar options
- Billo pays a set rate per video.
- Collabstr lets you sell your own packages.
- Brands Meet Creators lists UGC and TikTok Shop jobs.
- Soona UGC pays per published video.
More options are in Influencer & UGC.
Pros and cons
Pros
- Free to join
- Clear default rates
- Escrow protects your pay
Cons
- 20% fee on the free plan
- PayPal only
- Low rates on many jobs
FAQ
How much does JoinBrands take from creators?
20% of job earnings on the free plan, or 15% with Creator Pro.
How much does a UGC video pay on JoinBrands?
The default is $60, with a $50 floor, before the fee.
How much is Creator Pro?
$49.95 a month, or $494.99 a year.
How do I get paid?
Through PayPal, after the brand approves your work.
Are tips charged a fee?
No, tips and reimbursements are fee-free.
