Insense is a creator marketplace built around UGC and creator ads for TikTok, Instagram and Meta. Brands post briefs, creators apply in the Insense for Creators app, and the brand picks who to hire. Insense handles payments and content rights. Its marketplace lists tens of thousands of vetted UGC creators and micro-influencers across more than 35 countries.
At a glance
| What it is | UGC and creator ads marketplace |
| How you join | Insense for Creators app |
| Pay | Agreed per deal with the brand |
| Payment | Automated after approval, from the brand’s balance |
| Content rights | Brand gets full perpetual digital rights once paid |
| Formats | UGC videos and photos, organic posts, creator ads |
How it works
Brands write a brief, Insense reviews it, and creators apply through the app. Insense says most brands get their first applications within 48 hours. If you’re chosen, the brand ships the product, you create the content and submit it, and the brand can ask for up to three rounds of revisions before approving.
What you earn
Pay is agreed per deal, so it depends on the brand, the format and your experience. Brands pay Insense a platform fee on top of creator payments, so that fee doesn’t come out of your rate. Extra work, such as posting on your own account or letting a brand run your content as an ad through your handle, can be paid separately.
Getting paid
Brands top up an Insense balance before hiring. Once your content is approved, Insense pays you from that balance. Insense also says that if a brand leaves approved content unanswered for 21 days, the deal closes and the creator is paid. Payouts go from your Insense wallet to PayPal or a bank account.
Content rights
By agreeing to Insense’s terms, creators grant brands full perpetual digital rights to content once it’s approved and paid. Price your work with that in mind, since the brand can use it in ads for as long as it likes.
Common mistakes
Creators often apply to every brief, skip details in the brief or underprice for perpetual rights. Pick briefs that suit you, follow them closely and include usage in your rate.
Getting started
Download the app, fill in your profile with clear samples of UGC you’ve made and apply to briefs where you match the target customer.
Is it worth it?
For creators with a few strong ad-style samples, yes. The brands on Insense run paid social at scale, so good work can turn into repeat orders.
Pricing your work
Start from the time a video takes you, including filming, editing and revisions, then add a premium for perpetual rights. A rate that looks fine for one organic post is often too low for content a brand may run as an ad for years.
Building your portfolio
Keep a reel of hooks, product demos and testimonials, the formats brands use most in ads. Showing range helps you get picked.
Owen’s take
Insense brings real brand budgets for paid social work. Know what perpetual rights are worth before you quote.
Who it suits
It suits UGC creators with ad-style samples who want brand work for TikTok and Meta. It suits less well beginners with no samples yet.
Similar options
- Billo pays a set rate per video.
- JoinBrands lists UGC jobs with set rates.
- #paid works with larger brands.
- Collabstr lets you sell your own packages.
More options are in Influencer & UGC.
Pros and cons
Pros
- Real budgets for paid social content
- Automated payments
- Platform fee charged to brands
Cons
- Brands get perpetual rights
- Up to three revision rounds
- Competitive briefs
FAQ
How do creators join Insense?
Through the Insense for Creators app.
How are creators paid on Insense?
From the brand’s balance once content is approved, then to PayPal or a bank.
Who owns content made through Insense?
Brands get full perpetual digital rights once it’s approved and paid.
How many revisions can a brand ask for?
Up to three rounds.
Does Insense take a fee from creators?
Its platform fee is charged to brands on top of creator pay.
