Stan Store is a storefront that lives in your social media link in bio. Creators use it to sell digital downloads, courses, coaching calls and memberships to followers on Instagram, TikTok and YouTube. Stan charges a monthly plan fee and takes 0% of your sales. It is built for mobile buyers, so checkout happens in a few taps without leaving the page.
At a glance
| What it is | Link-in-bio storefront |
| Sells | Digital products, courses, coaching, bookings, memberships |
| Plans | Creator $29 a month; Creator Pro $99 a month |
| Annual billing | $300 or $948 a year |
| Transaction fee | 0% from Stan |
| Free trial | 14 days |
| Payments | Stripe or PayPal, with processing fees |
How it works
You create a Stan Store page, add your products and paste the link into your social profiles. Followers tap through, see your offers and pay without creating an account. Stan delivers the files, enrols buyers in courses or books them into your calendar. Earnings collect in your Stan account and you cash them out to your bank.
The two plans
Creator, at $29 a month, includes the storefront, course builder, booking calendar and digital product delivery. Creator Pro, at $99 a month, adds email marketing, funnels, order bumps, upsells, discount codes, payment plans and affiliate tools. Neither plan has a Stan transaction fee. Payment processing still applies, and reports note a small fee when you cash out.
Built for mobile
Most of Stan’s buyers arrive from a phone. The store is designed so a follower can go from a video to a paid download in a few taps, which matters for conversion when people browse social apps.
What you can realistically earn
Stan does not supply buyers. Your income comes from the followers you send to the store, so it suits creators who already post regularly and get engagement.
Getting started
Start the free trial, add one low-priced product such as a guide or template, and a free lead magnet to collect emails. Mention them in your content and pin the link where followers see it.
Common mistakes
Some creators add too many products, which makes a phone screen cluttered and buyers hesitate. Others never mention the store in their content and expect the bio link to do the work. A third mistake is paying for Pro before there are sales to grow.
Combining income
A common Stan setup is a free guide to collect emails, a low-priced template or ebook, and a higher-priced coaching call or course. Each step builds trust for the next, and Pro’s upsells and order bumps raise the value of each buyer.
Keeping track
Stan shows store visits, conversion rates and revenue for each product. Watch which posts send buyers and which products convert, then put the best performer at the top of the page.
Final tip
Keep product titles short and outcome focused, so a follower scrolling on a phone understands the offer at a glance.
Is it worth it?
For creators with an engaged social following, yes. The store converts followers into buyers with very little friction, and the 0% fee means growth does not raise your costs.
Pricing your products
Mobile buyers decide quickly, so a first product priced low, often under $30, tends to sell more easily. Use the sale to start a relationship, then offer higher-priced coaching or courses to buyers who want more.
Owen’s take
If your audience lives on social media, Stan Store is one of the smoothest ways to sell to them. The $29 plan covers most beginners; move to Pro when you need email and upsells.
Who it suits
It suits social media creators, coaches and educators selling to followers. It suits less well sellers who rely on search traffic or need a full website.
Similar options
- Beacons offers a free link-in-bio store with a fee.
- Sellfy is a full store builder.
- Payhip has a free plan.
- Podia suits courses and communities.
More options are in Digital Products.
Pros and cons
Pros
- 0% Stan transaction fee
- Fast mobile checkout
- Courses, bookings and downloads together
Cons
- No free plan
- Email and upsells only on Pro
- Payout and processing fees add up
FAQ
Does Stan Store take a percentage of sales?
No. Stan charges 0%; processing fees apply.
How much does Stan Store cost?
$29 a month for Creator or $99 for Creator Pro.
Is there a free trial?
Yes, 14 days.
Can I sell coaching calls?
Yes, with built-in booking.
Do I need a website?
No. The store works from your link in bio.
