Upfluence is an influencer marketing platform that brands use to search for creators, run campaigns and pay them. Creators can open a free Creator Space account, which raises their chances of being contacted, lets them apply to campaigns in the Upfluence Marketplace and collects payments in one place through Upfluence Pay, PayPal or wire transfer.
At a glance
| What it is | Influencer marketing platform with a creator space |
| Cost to creators | Free account |
| How brands find you | Search by niche, audience and engagement |
| Marketplace | Apply to matched campaigns |
| Payments | Upfluence Pay (Stripe), PayPal or wire |
| Payout timing | 5 days by default, or instant for 5% |
How it works
You sign up with an email or your Facebook and Instagram login, then link your social accounts. Brands search Upfluence’s database and contact creators who fit. You can also open the Marketplace tab and apply to campaigns matched to you. Your Creator Space tracks campaigns, performance, sales where relevant and payments.
What you earn
Rates are agreed with each brand. Campaigns can include paid posts, gifted products and affiliate commission on sales. Upfluence tracks sales performance for affiliate deals in your Creator Space.
Getting paid
When a brand pays through Upfluence Pay, the money is scheduled to reach your Upfluence Pay account 120 hours, or 5 days, later. If you need it sooner, the “Get paid now” option sends it instantly for a 5% service fee. From there you withdraw to your bank account or card. Brands can also pay through PayPal or wire transfer, in which case they mark the payment as paid themselves.
Invoices and tax forms
Brands may ask you to upload invoices and tax documents before they pay. Upfluence handles US tax forms such as 1099s through Upfluence Pay.
Common mistakes
Creators often sign up without linking their accounts, so brands can’t see their stats, or pay the 5% instant fee by habit. Link everything and wait the 5 days when you can.
Getting started
Create your account, link every social profile, add a payment method and check the Marketplace tab regularly for matched campaigns.
Is it worth it?
Yes, as long as you keep your profile complete: it’s free and puts you in front of brands searching for creators like you.
Disclosure
Paid and gifted posts must be clearly disclosed. Use each platform’s paid partnership label and follow the brand’s instructions.
Responding to brands
Brands often contact several creators at once. Reply quickly with your rates, a short idea and a couple of recent results to stand out.
Keeping records
Your Creator Space shows payments, but keep your own log of rates, deliverables and dates. It helps when raising rates and at tax time.
Profile tips
Use a clear bio that names your niche, keep your linked accounts active and post consistently. Brands searching Upfluence filter by audience and engagement, so recent, steady activity helps you show up.
Owen’s take
Upfluence works more like a directory than a job board: the more complete your profile, the more brands reach out. Skip the instant fee unless you really need the cash.
Who it suits
It suits influencers with a clear niche who want inbound offers. It suits less well UGC creators with no audience.
Similar options
- Aspire takes no cut from creators.
- #paid works with larger brands.
- Collabstr lets you sell your own packages.
- Insense focuses on paid social content.
More options are in Influencer & UGC.
Pros and cons
Pros
- Free creator account
- Brands contact you directly
- Payments and tax forms in one place
Cons
- Deals depend on brands finding you
- 5% fee for instant payout
- Payment speed depends on the brand
FAQ
Is Upfluence free for creators?
Yes, the Creator Space account is free.
How do I get paid on Upfluence?
Through Upfluence Pay, PayPal or wire transfer, depending on the brand.
How long do Upfluence Pay payouts take?
5 days by default after the brand pays.
Can I get paid faster?
Yes, the “Get paid now” option costs 5%.
Can I apply to campaigns?
Yes, through the Marketplace tab in your Creator Space.
